The Importance of Custom Phone Numbers as an Auto Dealer
The automotive industry is fiercely competitive, which stresses the need to make yourself unique. This is an important recipe for achieving success in the industry.
When it comes to auto dealerships, attracting potential buyers is not the only thing you have to consider. You also have to consider the need to deliver an unparalleled customer service experience. This is to ensure customer retention and loyalty.
You should understand that a custom vanity number can help you achieve your goal of customer retention and getting potential buyers. Surprisingly, many people fail to consider the usefulness of custom vanity numbers.
This article highlights the importance of customer vanity numbers and how they can help with customer retention and the search for potential buyers.
Understanding What a Custom Phone Number Is
A custom phone number can also be referred to as a vanity number. One of the importance of a vanity number is enhancing a company’s branding efforts.
For auto dealers, having vanity numbers helps them improve customer engagement and can increase sales.
Importance of Vanity Numbers for Auto Dealers
Having a vanity number can help your auto dealership business in different ways. Five of the most prominent ways are brand recognition, customer experience, marketing campaigns, sales opportunities, and becoming unique.
Increase in Sales Opportunities
In auto dealerships, sales are significant. When you have vanity numbers, they can help directly contribute to sales in two significant ways.
Firstly, customers find it easier to dial memorable numbers than random numbers. Thus, when customers want to inquire about a vehicle, and you have a custom phone number, they are more likely to dial your number than that of another company with random numbers.
Dialing the numbers results in the potential customer asking about the products, promotional offers, and other services you may offer.
Secondly, you can use a vanity number to promote special sales events. This is because the vanity number can convey your intended message.
For example, having 1-800-NEW-RIDE communicates a sense of urgency and that your company is into car dealerships. This number is fundamentally different from 1-800-CAR-CARE, which communicates that you are into after-sale car servicing and repairs.
Boosting the Recognition of Your Brand
Branding is crucial in the automotive business. It is what separates you from the competition. That is why many automotive companies fight to be the center of attention.
One way to get the spotlight on your face is via vanity numbers. Due to the number of companies fighting for the spotlight, customers rely on brand recall when making a decision.
A vanity number helps you by reinforcing your company’s name whenever a customer calls an auto dealership. For example, using a number like 1-800-BUY-CAR is easier for customers to remember. Thus, they can easily reach out to you whenever they want to purchase a car.
Improving Customer Experience
Every customer wants convenience. One way to offer them convenience is to ensure they can easily connect with your dealership. A custom phone number is easy to remember, so customers do not have to rack their brains when they want to reach you.
This reduces the frustration and stress of going to the web or old paperwork just to find your phone number. Thus, a custom phone number improves your image and portrays your dealership as professional and approachable.
Keeping Track of Marketing Campaigns
When you are in the auto dealership business, you likely will run different ads. You could run ads through billboards, radio stations, digital platforms, television, or direct mailers. A custom phone number can help you know which of these channels is converting better.
You can assign different vanity numbers for each specific campaign to achieve this. Thus, you can quickly know which generates more leads based on the number of calls you receive on the lines. You can then use this data to determine which campaign you should concentrate on.
Become Unique
In the auto dealership business, there are competitors. You need to appear different from them. You need to take the slightest opportunity to stand out.
A custom phone number affords you the chance to stand out. Many auto dealerships will likely use regular phone numbers, so you can stand out by using a vanity number.
Concluding Remarks
You should consider a custom phone number a marketing tool. It promotes your brand and makes you stand out. It also contributes to a positive customer experience, brand reputation, and increased sales.
